Roelf Pienaar
Managing Director, Tru-Cape
Roelf Pienaar is Managing Director of Tru-Cape, in the role since January 2014.
Tru-Cape Fruit Marketing is the largest marketer of South African apples and pears, owned by Ceres Fruit Growers and Two-a-Day, and exports to 108 countries. Pienaar took the job at 38 and has widened the business from marketing into a value-chain partner for growers.
In the job
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Tru-Cape announced that Roelf Pienaar would take over as managing director in January 2014 from founding managing director Charles Hughes, who was retiring. Source
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Tru-Cape marked 25 years in business, with Pienaar describing a shift from marketing organisation to fully integrated value-chain partner. Source
Career before
- Supply chain management for supermarkets in South Africa and abroad
Education
MBA; chartered accountant
Sources
Facts last checked 3 November 2026. Spotted something out of date? Tell us.