Norman Celliers

Chief Executive Officer, AFGRI

Norman Celliers is Chief Executive Officer of AFGRI, in the role since March 2021.

AFGRI is a South African agribusiness, about a century old, offering grain management, equipment, retail, animal feed, milling, farmer financing and insurance. Celliers was brought in to lead a restructuring that sold off non-core businesses.

In the job

  1. AFGRI said a 24-month turnaround programme, which exited or sold numerous non-core businesses and restructured debt, was complete. Source

  2. Norfund announced R600 million of strategic funding for AFGRI to finance capital expenditure, working capital and farmer financing. Source

Career before

  1. Chief executive, Zeder Investments

Sources

  1. afgri.co.za
  2. engineeringnews.co.za
  3. farmersreviewafrica.com
  4. norfund.no

Facts last checked 3 November 2026. Spotted something out of date? Tell us.

More profiles

All profiles
Agriculture Debbie Bester Group Chief Executive Officer, Senwes Since April 2025
Agriculture Chris Bush Group Chief Executive Officer, Westfalia Fruit Since October 2024
Agriculture Pieter Kleingeld Group Chief Executive Officer, NWK Since November 2024
Agriculture André de Klerk Chief Executive Officer, Capespan Since April 2026