David Frost

Chief Executive Officer, SATSA

David Frost is Chief Executive Officer of SATSA.

The Southern Africa Tourism Services Association (SATSA) is the private-sector body for inbound tour operators, lodges and related tourism businesses. In 2026 Frost publicly opposed the dissolution of the South African Tourism board by the tourism minister.

In the job

  1. Frost told the 2025 Hospitality Industry Think Tank that the sector needed bundled regional products to keep visitors in the country longer. Source

  2. Frost criticised the minister's dissolution of the South African Tourism board as an action that undermines good governance. Source

  3. Frost opened a SATSA webinar on the Middle East as a source market for South African tourism. Source

  4. SATSA held its 2026 conference at Southern Sun Cape Sun in Cape Town from 19 to 21 August. Source

Sources

  1. satsa.com
  2. pressportal.co.za
  3. smilefm.co.za
  4. bizcommunity.com
  5. bizcommunity.com

Facts last checked 3 November 2026. Spotted something out of date? Tell us.

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