Ulrik Bengtsson

Group Chief Executive, Sun International

Ulrik Bengtsson is Group Chief Executive of Sun International, in the role since July 2025.

Sun International is a South African casino, resort and online gaming group, whose online platform is Sunbet. Bengtsson is Swedish and took over after a global search; he has set a five-year strategy built around becoming a digitally led omnichannel gaming company.

In the job

  1. Sun International appointed Bengtsson as group chief executive to succeed Anthony Leeming from 1 July 2025. Source

  2. Sun International and Peermont agreed not to proceed with the proposed Peermont acquisition after regulatory delays. Source

  3. Sun International began a section 189A retrenchment consultation as part of a lower-cost, more centralised operating model. Source

Career before

  1. 2012-2017Chief Executive, Betsson Group
  2. 2018Chief Digital Officer, William Hill
  3. 2019-2022Group Chief Executive, William Hill
  4. Chair, Hostelworld Group

Sources

  1. businessreport.co.za
  2. igamingbusiness.com
  3. iol.co.za
  4. moneyweb.co.za
  5. businesstech.co.za

Facts last checked 3 November 2026. Spotted something out of date? Tell us.

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