John Loomes

Chief Executive Officer, KWV

John Loomes is Chief Executive Officer of KWV, in the role since June 2023.

KWV is a Paarl-based South African wine and spirits company whose portfolio includes wine, brandy and ready-to-drink brands. Under Loomes it bought the Red Heart Rum brand from Pernod Ricard South Africa and was named Brandy Producer of the Year at the 2025 International Spirits Challenge.

In the job

  1. KWV announced that Loomes would take over from Boyce Lloyd as chief executive from 1 June 2023, a year earlier than first planned. Source

  2. KWV completed the acquisition of the Red Heart Rum brand from Pernod Ricard South Africa after Competition Commission approval. Source

  3. KWV was named Brandy Producer of the Year at the 2025 International Spirits Challenge. Source

Career before

  1. Sales and marketing roles, Gilbey's Distillers and Vintners (Brandhouse)
  2. Commercial roles across beverage formats, Coca-Cola
  3. Head of the Shield division, Massmart
  4. 2022-2023Chief operating officer (CEO-designate), KWV

Sources

  1. kwv.co.za
  2. kwv.co.za
  3. news24.com
  4. businessday.co.za
  5. cbn.co.za
  6. pressportal.co.za

Facts last checked 3 November 2026. Spotted something out of date? Tell us.

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