Dean Delaney

Managing Director, SportPesa South Africa, SportPesa

Dean Delaney is Managing Director, SportPesa South Africa of SportPesa, in the role since June 2023.

SportPesa South Africa is the local online betting arm of the SportPesa group, which also operates in Kenya and Tanzania. Under Delaney it has put money into grassroots and community sport, including a new SportPesa Cup for community football teams.

In the job

  1. Announced a partnership with MotoGP riders Brad and Darryn Binder. Source

  2. Ran the first SportPesa Cup, a tournament of 16 community football teams, with plans to double it to 32 teams in 2026. Source

  3. Signed SportPesa as official betting partner of the DHL Stormers rugby franchise on a three-year deal. Source

Career before

  1. Regional Director, Sub-Saharan Africa, Dentsu
  2. Chief Marketing Officer, BetLion

Education

Diploma in International Advertising and Copywriting, AAA School of Advertising

Sources

  1. sportpesa.org
  2. iol.co.za
  3. capeargus.co.za
  4. bradbinder33.com

Facts last checked 4 November 2026. Spotted something out of date? Tell us.

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