Annabell Lebethe

Chief Executive Officer, SAMRO

Annabell Lebethe is Chief Executive Officer of SAMRO, in the role since January 2023.

SAMRO, the Southern African Music Rights Organisation, collects performing-right royalties and pays them to composers, authors and publishers. It allocated R630.2 million for distribution for its 2025 financial year, 1.3% more than a year earlier.

In the job

  1. SAMRO appointed Lebethe chief executive, to start in January 2023 and replace Mark Rosin. Source

  2. SAMRO completed a new royalty distribution system in the last quarter of 2024 and phased in upgrades to its licensing and finance systems. Source

  3. SAMRO announced a distribution allocation of R630.2 million for the 2025 financial year, up from R622.2 million. Source

Career before

  1. Chief executive, National Arts Council
  2. Chief executive, Market Theatre Foundation
  3. Interim chief executive, Performing Arts Centre of the Free State
  4. Chief executive, Ditsong Museums of South Africa

Sources

  1. pressportal.co.za
  2. itweb.co.za
  3. bizcommunity.com
  4. sundayworld.co.za
  5. sowetanlive.co.za

Facts last checked 3 November 2026. Spotted something out of date? Tell us.

More profiles

All profiles
Industry bodies Rico Basson Chief Executive Officer, South Africa Wine Since June 2023
Industry bodies Dumisani Bomela Chief Executive Officer, Hospital Association of South Africa Since December 2011
Industry bodies Theo Boshoff Chief Executive Officer, Agbiz Since January 2022
Industry bodies Izaak Breitenbach Chief Executive Officer, SAPA Broiler Organisation, South African Poultry Association Since January 2019